Saving the sharks
If the world's shark population had to list its best friends (and, for that matter, knew how to compose a list), Humberto Brenes would be somewhere near the top of the pack.
When Brenes sets his mind to something, that something generally gets done. Final tables, WSOP bracelets, and a lifetime of poker stardom are old hat to him by now. So, Brenes has spent the past two years raising money to support the conservation efforts surrounding Costa Rican sharks.
In year 2008, Brenes and PokerStars got together with Pretoma to help the anti-finning efforts and advocate for their responsible and sustainable shark management. The efforts are paying off.
Brenes and PokerStars have since collected nearly $70,000 at Latin American Poker Tour events to help fund the conservation efforts.
Now, after years of activism, Costa Rica has passed legislation against shark finning that has gained the country international recognition. Pretoma's president and founder Randall Arauz recently won the 2010 Goldman Environmental Prize, an award recognizing grassroots environmental heroes from the six inhabited continental regions.
Kudos to Brenes, PokerStars, and Pretoma. The sharks, I'm sure, would say thank you if they could.