BetStars becomes official betting and gaming partner of Leicester City FC

It was one of the most incredible stories of recent sporting history.

Leicester City, a team that began the season priced at 5000/1 to win the Premier League, defied odds, expectations, and everything else, to win the title with games to spare. It became the sporting story of the year, and one not likely to be forgotten any time soon.

And those odds again: 5,000/1. You'd be forgiven for thinking that such a price would ever come around again.

But you'd be wrong.

Because today BetStars has announced a new deal to become Official Betting and Gaming Partner of the Premier League Champions Leicester City for the entire 2016/17. What's more, they've come up with an enticing way to celebrate this new partnership.

leicester_city_betstars_28july16.jpgAndy King, Christian Fuchs and Shinji Okazaki of Leicester City FC

BetStars will offer fans the chance to win a bet on Leicester City defending their Premier League title at those same 5000/1 odds. To anyone thinking that will never happen, well, remember people made that same claim last year.

Of course, even with last year's fairy tale success we understand not everyone became an automatic Leicester City fan. So BetStars will also be giving fans the chance to win the same bet on other Premier League teams, for the same 5000/1 price.

In the meantime you can expect to see the familiar BetStars logo alongside those of Leicester City FC when the new Premier League season begins next month. BetStars will also be offering fans exclusive odds and promotions on Leicester matches throughout the season.

"Leicester City Football Club changed the game in terms of who can win the Premier League and how it can be won - in the same way that BetStars is looking to be a game-changer," said Eric Hollreiser, Amaya Vice President of Corporate Communications. "They defied the odds to take on the big boys of English football and win the Premier League, and BetStars is aiming to do the same in sports betting with innovative products like Spin & Bet. We can't wait to be a part of the next chapter in this truly amazing story."

Let the new season begin.

Stephen Bartley is a staff writer for the PokerStars Blog. Follow him on Twitter: @StephenBartley.

Stephen Bartley
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