The world watches as Rafa takes a bath
There are not many people whose bath time can cause ripples around the world. Sure, there was Archimedes and his 'Eureka!'* moment, when the Greek scholar's plunge into water brought a revelation about volume displacement, but beyond that earthshaking tub events are slim on the ground. Tennis legend and Team PokerStars SportStar Rafa Nadal is one of the few global superstars whose post-workout dip can cause headlines or, in this case, a global ad campaign.
*Incidentally, we run a big poker tour called Eureka! throughout Central and Eastern Europe.
Today - yes, this very day - Rafa's bath spills over onto the internet with his new PokerStars advert where the King of Clay takes on pillow fight runner-up Lucia Arroyo in a heads-up tussle online. It's a match on a level playing field, albeit a playing field that involves a bath, a library and good Wi-Fi connections. (You can play PokerStars on mobile devices, just in case you didn't know.)
"I play on PokerStars because I love competition - the battle of minds, and that is what this advertisement is all about," said Rafa Nadal.
Too right, Rafa. It's just a shame you couldn't hero-fold those aces.
What you've just seen is a sneak-preview of the 30 second advert which will hit TV screens around the world over the next couple of weeks (although for most it's 8 April). To coincide with the advertising campaign, PokerStars is also launching a deposit bonus for new players. Eligible deposits will be rewarded, by PokerStars, with extra funds added to player accounts. Keep your eyes open for that one, too.
Rick Dacey staff writer for the PokerStars Blog.