Rolling out Stars Rewards
I'm happy to announce that this summer we will be launching Stars Rewards, our new rewards program. Stars Rewards is an integrated rewards program that will offer an exciting, personalised gaming experience that rewards players for their play in poker, casino, and sports (where available) making every game count.
Stars Rewards gives you Chests that offer a variety of rewards, all personalised to the games that you like to play. You can open Chests as soon as you earn them - or collect them and open when it best suits you. Every Chest offers you the chance at winning a huge prize, no matter what type of player you are.
This video gives you a glimpse into what it will look like.
Stars Rewards Overview
• Excitement: Stars Rewards is designed to create excitement with a variety of rewards with randomized values. The more you play, the bigger the Chests.
• Big top prizes: Every time you open a Chest there's a chance that you win a big top prize. It might be $1,000 in cold hard cash, 1,000,000 StarsCoin, or a PokerStars Championship package worth thousands of dollars or, if you are a sports bettor, a big bet for an upcoming match. The top prizes will be changing on an ongoing basis, but every Chest for every player gives you the chance at a big prize.
• Personalised rewards: Chests will offer a variety of rewards including StarsCoin, free sports bets, tournament tickets, casino instant bonuses, and more, all personalised to reflect your gameplay. For example, a tournament player will predominantly receive tournament money or tournament tickets, whereas a sports-bettor would receive free bets. You will also earn StarsCoin from Chests, and will continue to be able to redeem them in the store at the same rate for cash rebates, tickets, merchandise, and more.
• Fasttrack your progress: You will be able to double the speed you make progress for a short period each session you play via 'boosts', designed to reward players who play more frequently and play in consecutive days.
We will be launching Stars Rewards first in Denmark later this month, with Italy planned shortly thereafter, and most other markets planned for later this summer. We will notify players via email when we are close to launching in each market.
Severin Rasset is Director of Poker Innovation and Operations for PokerStars.