Welcome to PokerStars Sports David Ginola!

It’s been a while since we have been able to announce a new ambassador associated with PokerStars, but — to give a hint where we’re going with this — we’ll just say the wait was worth it.

PokerStars Sports today announces David Ginola as the sportsbook’s new ambassador. The former international football star, who played for Newcastle United, Tottenham Hotspur, Aston Villa and Everton in the English Premier League, will bring his style and know-how to PokerStars Sports promotions aimed at entertaining the PokerStars community and enhancing the viewing experience for sports fans in France.

Ginola, who also won 17 caps for his national team, will kick off by playing the key role in La Grosse Cote, an exciting new PokerStars Sports campaign that invites French sports fans to take advantage of boosted odds and outstanding offers on the biggest games.

La Grosse Cote will highlight the matches of most interest to the PokerStars community each week and feature teams to win at super-boosted odds. Ginola, known just as much for his on-camera as on-field flair, will front the campaign and lead the “drop” of the Superboost each week during European Cup matches and those in the French football league. Activities will begin on October 18, ahead of the match between Paris St Germain, another of Ginola’s former teams, and Rennes in the Ligue de Champions match on October 20.

“Becoming a PokerStars Ambassador is a huge honour,” Ginola said. “I am very happy to take on this exhilarating role and to be able to share an exciting common adventure with the PokerStars community. It’s going to be great to announce La Grosse Cote. Boosting match odds is a great way to ignite the game of sports betting.”

Tom Warren, Marketing Director at PokerStars, said, “David’s charisma and charm made him the perfect choice when looking for an ambassador to command this role and bring passion and flair to our plans in France. La Grosse Cote is appointment viewing. It’s all about stand-out offers on the matches our community are most interested in, and we can’t think of anyone better to bring these offers to life. We look forward to working closely with him on more ways to truly engage our community.”

In the meantime, have a quick glance at some of Ginola’s career highlights:

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