PokerStars teams up with leading esports organisation FURIA

October 6, 2023

Poker

by PokerStars Staff

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2 Minute Read

FURIA, one of the world’s main esports organizations, has announced an exciting new collaboration with one of its leading partners, PokerStars.

A new merchandise collection, with limited-edition items dropping throughout 2023 and 2024 is being launched to celebrate the deal. The collab’s first item, a FURIA x PokerStars hoodie, will be given away as a prize exclusively for players who win specific tournaments using the PokerStars platform.

FURIA and PokerStars will continue collaborating and products are expected to be made available to the public in the coming months.

THE PARTNERSHIP

PokerStars has been a FURIA partner since 2022 and the relationship has gone from strength to strength by collaborating on a player level, organizing regular free poker tournaments with prizes on offer for winners.

With so many transferable skills, relatable journeys and challenges, and a keen sense of community across both poker and esports, the partnership is a perfect fit for both brands. 

“The partnership is the perfect example of two brands that strongly relate and support each other to achieve the full potential of connection with their audiences,” said Andre Akkari, a PokerStars Team Pro and the co-founder of FURIA.

FURIA co-founder and PokerStars Team Pro Andre Akkari

“The merch collection is a way to celebrate such a successful alliance while providing the esports and poker communities a way to visually express their passion for both worlds.”

In May 2023, FURIA was awarded by Warner Bros. for its collection FURIA x Batman, made in association with DC Comics, and announced in August 2023 a hat collection in collaboration with the legendary headwear brand New Era, showcasing its successful history in collaboration products.

Future FURIA x PokerStars items will be available worldwide, sold exclusively at the official store and pokerstars.net.

ABOUT FURIA

The organisation was launched in 2017 by Akkari, Jaime Pádua and Cris Guedes with one main goal: represent Brazil in the competitive Counter-Strike scene. Just a year later, it was named Organisation of the Year at the Gamers Club Awards 2018.

The team has since won the ESL Pro League Season 12 trophy (a professional Counter-Strike: Global Offensive league and launched its own clothing collection.

It now has offices in Sao Paolo and a training centre in Malta to provide its team with the ideal environment to improve their skills.

You can learn more about FURIA here.